Social media has completely revolutionized how we interact. Its an integral part of SEO Strategies. In fact, it seems that everybody is on one social media platform or the other. The world of social media is full of different platforms catering to different demographics and used for various purposes. Some social media platforms are designed for professionals; others are designed for connecting with friends, while others are designed for sharing content with friends.
Out of all the social media platforms, Facebook is the one with the largest following. Its following is so huge it is downright mind boggling. Even though the younger population are ditching it for other social media platforms such as Snapchat and Instagram, it still has an active monthly user base of about 1.7 billion people. This is why serious marketers should be seriously focusing their marketing efforts there.
When it comes to Facebook marketing, there are many tips you can implement, but it is important to choose the ones that work best for you and your business.
Here are the top tips you should consider:
1. Target A Specific Audience
Facebook has amazing and sophisticated ad targeting options that you can use to your advantage. You have dedicated both resources and time to analyze your client base and developing buyer personas, and it is time to put them to good use. Use the targeted personas to target those with the greatest interest in your services or products.
2. Use Contests To Increase Engagement
Facebook contests have been around for a long time but are still effective today. If you would like to increase engagement, you should consider creating a contest with an enticing incentive. It is easy to create a Facebook contest, but you should offer highly appealing rewards. Besides the planned rewards you can include some of the services or products you offer.
3. Video Posts
If you have ever tried using videos to market your business but have not enjoyed much success, it could be that you made the following mistakes:
– The videos were too long
– The content was not interesting
– The videos were not engaging enough
Facebook is a social media platform and users are always looking to be entertained. You should, therefore, use entertaining visual digital content to capture their attention quickly. The video is the best way to do this.
Marketing firms are quickly catching onto the trend. The number of daily Facebook video views have doubled in the recent years. You should also follow this trend by keeping your videos short and sweet with visually engaging thumbnails.
4. Targeting Your Existing Leads On Facebook
Like many people, you might not be aware that it is possible to upload a list of emails to Facebook and show ads to that audience. The Custom Audiences feature helps you target any qualified leads you have captured using various lead generation methods.
Once you have focused on the targeted audience, it is possible to construct ads in a custom-made way. For instance, say you have a list of people that have subscribed to a video titled ’10 effective SEO tips.’ You can upload that list and then target them with a specific ad referring to that video and what they should do next to take their SEO efforts a notch higher.
5. Employee Pictures To Put A Human Face To Your Brand
Facebook is all about human interaction. Originally, Facebook was designed for interaction with friends and family and not for advertisement purposes. However, brands keep forgetting this fact. The problem is that simply pushing product-related messages just kills any buzz you wish to build. It is important to show what it is like to go for your brand to connect with the audience better. Employee pictures are a great way to do this.
Ads with emojis tend to get a far better click-through-rate than those without. The majority of social media users use emojis or a regular basis and believe that they help them express their feelings more truthfully than using words. Use emojis in your Facebook marketing efforts to ad emotion and personality to your copy.
7. Facebook Hashtags
Facebook now has the hashtags feature enabled, and you should consider using it. Twitter and Instagram hashtags are a great way to promote specific campaigns that you would like to raise awareness of. Hashtags are a great way to connect marketing efforts across different social media platforms. Hashtags also make it easy to categorize posts by topic. Use hashtag terms to discover conversations among your fans you would like to participate in.
Facebook is the leading social media platform regarding numbers and influence. It is important to implement the right marketing ideas so that you can enjoy the most favorable outcome. Follow the seven tips/ideas discussed here, and you will enjoy success with your Facebook marketing.